Hi I’m Jen Sidary!

I am a Chief Merchant and seasoned eCommerce expert specializing in luxury fashion. My career has spanned more than two decades with a focus on wholesale and all retail aspects of the fashion industry. Prior to starting my consulting agency I spent the last ten years as the Head of Zappos Couture and as the President of Sales for Vivienne Westwood America.

I have spearheaded partnerships between luxury brands and established retailers across the globe and have also served as a mentor and adviser for startups and those new to the fashion industry. I am a regular speaker for industry events and have been a keynote speaker for the Women’s Wear Daily Digital Forum.

I’m currently available for consulting and speaking engagements.